Opinion
Bud Light lost hundreds of millions of dollars last year after teaming up with the transgender influencer Dylan Mulvaney for an ad campaign back in April. Now, the beer brand is desperate to make a comeback with a new Super Bowl ad, and a teaser for it has just been released.
Bud Light Super Bowl Ad Teaser
The teaser opens with the classic 1968 Steppenwolf song “Magic Carpet Ride” playing as a quilted Bud Light-branded zip-up jacket is shown in a close-up shot. The next shot is of a man wearing metallic sunglasses and a mustache staring straight ahead before a white flash takes over the screen, and another man holding a Bud Light bottle can then be seen looking startled and asking, “Are you..?”
The teaser ends with a cut to the Super Bowl and Bud Light logos, as someone is heard in the background screaming, “Let’s go!” Check out the teaser for yourself below.
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Bud Light Executives Speak Out
Fans have noticed that the man holding the beer bottle in the teaser is wearing a Broncos jersey with the No. 18 on it, which is the number that Peyton Manning wore for Denver. Both Manning and his fellow Pro Football Hall of Famer Emmitt Smith starred in a Bud Light campaign that ran towards the end of last year’s NFL season.
“We’re delivering the best names in sports, music and entertainment and introducing a brand-new character to our Bud Light universe,” Todd Allen, Bud Light’s vice president of marketing, told USA Today.
“Bud Light’s long-standing partnership with the NFL is one of the most iconic relationships in sports, and we’re excited to be back on the Super Bowl stage this year to continue our long legacy of delivering iconic, breakthrough Super Bowl ads that rally fans year after year,” he continueded.
Bud Light’s parent company Anheuser-Busch will also be running a minute-long Michelob Ultra Super Bowl commercial featuring soccer legend Lionel Messi. On top of that, the company will run a 30-second Budweiser commercial featuring the legendary Clydesdale horses and highlighting the work of wholesalers.
“We need to make sure for these moments of massive reach that we choose the right brands to meet the moment, not only on the TV screen, but brands that can really scale out the opportunity that Super Bowl and the NFL playoffs and everything else provide,” Kyle Norrington, Anheuser-Busch’s chief commercial officer, told The Wall Street Journal. “These are the brands that we thought deserve that opportunity this year.”
“You’re going to see what…our brand lovers expect, which is some really funny advertising,” he added.
Related: Bud Light Sales Continue To Plummet As CEO Launches Desperate Plan To Save Company
Bud Light Sales Plummet
This comes after Bud Light saw sales plummet in 2023 in the wake of partnering up with Mulvaney for an ad campaign back in April. Conservatives then launched a highly affective boycott of the brand, with CNN reporting last month that Bud Light sales were still down 30% weekly from where they were a year ago.
In its most recent earnings report, Anheuser-Busch reported a 13.5% decline in third-quarter US revenue per 100 liters for Bud Light, admitting that sales to retailers declined nearly 17% “primarily due to the volume decline of Bud Light.”
The Bud Light boycott showed that Americans have had enough of the radically liberal culture nonsense that has been forced on our society in recent years. Only time will tell if Bud Light will ever be able to recover from this.
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